Fitbox Journey IQ Walkthrough

Introduction

This article offers a comprehensive walkthrough of the Fitbox Journey IQ system. Journey IQ is an automation platform built upon the active campaign platform, which is well-renowned for its email marketing capabilities and integrations.

1. Contacts and CRM Capabilities

1.1 CRM Overview

• Fitbox Journey IQ serves as a potent CRM where every prospect and member gets recorded.
• The Fitbox integration ensures that all changes made in Fitbox, such as member status updates or next session details, are synchronized with Journey IQ.
• All displayed data is from a demo platform, and therefore may contain anomalies.

1.2 Customizing the Interface

• Users can personalize their dashboard by selecting the columns of information they wish to view.
• Available columns include data from Fitbox, membership details, and typical profile information.

1.3 Search and Saved Searches

• The platform offers a dynamic search feature.
• Users can save their frequent searches for quick access.
• As an example, users can create and save a search to view all inactive members.

2. Deep Diving into Member Data

• Members' detailed data provides insights into information from Fitbox and any communication history.
• View recent activities, including automation journeys and email campaigns.
• Filter options are available to view specific emails or other data.
• Users can view the lists that members are a part of and any tags added, indicating the journey they have been through.

3. Email Marketing and Campaigns

3.1 Campaign Overview

• While Journey IQ offers a robust email marketing tool, the main emphasis is not on campaigns.
• Users can craft emails and select specific subsets of their list for targeting.
• Branding elements, such as banners and logos, can be utilized in campaigns.

3.2 Active Campaign University

• For users interested in diving deeper into the capabilities of Active Campaign, the Active Campaign University provides numerous self-guided tours.

4. Automations

4.1 Trial Offer Automation

• The trial offer automation guides new members from sign-up to their first class.
• Upon signing up, members receive an email with QR codes and links.
• If they have the Fitbox app installed, they are directed straight to the gym's sign-up process.
• The automation process includes agreeing to waivers, filling out medical histories, and making payments if required.
• Automated follow-ups are sent if members do not complete specific steps.

4.2 Lead Nurture Automation

• This series of emails educates potential members about the gym's offerings.
• Its goal is to motivate them to join the gym community.

4.3 Onboarding Sequence

• New members are introduced to the gym, the community, and the coaches through this sequence.
• The content can be personalized to the gym's needs.

4.4 Additional Automations

• Other automations include member anniversaries and birthday wishes.
• Future automations will center around the online store, showcasing apparel and accessories.
• Fitbox triggers, which will initiate specific automations based on member behaviors, are under development.

5. Concluding Remarks

Fitbox Journey IQ is constantly evolving, with more features and automations in the pipeline. User feedback and suggestions are highly valued, as the ultimate goal is to streamline processes and enhance user experience.